NeeDoh is to 2026 as Beanie Babies Were To 1996

Dec 11, 1998; Beverly Biggs, owner of Biggsy's in Horseheads, has an extensive collection of Beanie Babies. She began collecting them six years ago and owns every Beanie Baby ever made, except 11 of the oldest ones. Mandatory Credit: Maria Strinni-USA TODAY NETWORK

Remember the collecting craze in the late 1990s?

Beanie Babies were the hot toy – and you didn’t stop at just one. Oh, no – the stuffed animals with “tush tags” came as popular characters like Spot the Dog, Princess the Bear, and Mystic the Unicorn – and the goal was to collect as many as you could find!

Well, 30 years later, the new craze is NeeDoh! It’s a sensory toy – super soft, super squishy, super stretchy. It’s basically a blob that you just squeeze and smush and then watch it go back to its regular shape.

May 22, 1998; This is a collection of the Teenie Beanie Babies that Mcdonalds began to sell with the Happy Meal today. They can also be bought with any food or drink order. These were shot at the McDonalds on West End near Centennial Park. Mandatory Credit: Jackie Bell-USA TODAY NETWORK

Just like Beanie Babies, they are selling like crazy and most kids don’t want just one. They tend to sell out quickly – so when a store restocks, there can be lines down the block waiting to get inside and get one.

NeeDoh is so scarce because manufacturers can’t keep up with demand. The maker, Schylling, said NeeDoh’s popularity is in part because it appeals to not just children, but also tweens, teens, young adults, collectors, even parents and grandparents!

So in a Throwback moment, here’s a look back at the Beanie Babies craze in the 1990s!

NeeDoh is to 2026 as Beanie Babies Were To 1996

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