You Gotta Fight For Your Right… To Eat Breakfast

Jason and Travis Kelce know a lot about football. Turns out, they also know a lot about cereal!

The brothers are teaming up for a new cereal from General Mills. It’s called The Kelce Mix, and it combines their top three favorites: Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs.

It will hit grocery stores in September.

Travis Kelce called the new mix ‘the best’ in a news release. “I’ve said that I’d eat a whole box of Reese’s Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle,” Kelce said.

Kelce famously said “You Gotta Fight for Your Right to Party,” referencing the 1986 song by the Beastie Boys, after his Kansas City Chiefs secured the AFC Championship and another trip to the Super Bowl earlier this year. Turns out, these brothers also fight for their right… to create the best breakfast cereal!